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Upselling Techniques for Small Businesses: How to Increase Sales Without Finding More Customers Most small businesses put enormous effort into finding new customers and very little into increasing what existing customers spend. New customers feel like growth, but the cost of acquiring one is almost always higher than the cost of selling more to someone who has already decided to buy from you. ... Read More |
ShigoHub Team -
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How Small Businesses Can Consistently Attract New Customers A good product does not sell itself. This is one of the harder truths for small business owners to accept, especially when they have invested real time and money into what they offer. But customers do not find businesses simply because those businesses deserve to be found. They find businesses that ... Read More |
ShigoHub Team -
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Building a Sales Process That Works: Turning Prospects Into Paying Customers Many business owners assume that slow sales mean they need more customers. Before spending money on advertising or else chasing new leads, it is worth asking a more honest question: what is happening to the prospects you already have? In most cases, the problem is not a shortage of interest. It is a ... Read More |
ShigoHub Team -
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Creating Standard Operating Procedures: How SMEs Can Build Consistent and Efficient Business Processes In many small businesses, important tasks get done because a particular person knows how to do them. The owner handles supplier calls. One staff member knows how invoices are processed. Another understands how complaints are resolved. This works until that person is unavailable, leaves, or else the ... Read More |
ShigoHub Team -
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Cash Flow Problems and How to Fix Them A business can record healthy sales every month and still find itself unable to pay salaries, settle a supplier invoice, or else cover rent when it falls due. This is one of the most disorienting experiences an entrepreneur can face, and it happens because profit and cash are not the same thing. Pro ... Read More |
ShigoHub Team -
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