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The Emotional Cost of Entrepreneurship
There's a version of the entrepreneurship story that gets told over and over. The grind, the pivot, the breakthrough, the win. Everyone loves that arc. What doesn't make the highlight reel is the Wednesday afternoon when you're sitting in traffic on the island, your supplier just called to say the g ...
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Ogbonna Michael -
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Who Gave You Permission to wait?
There are founders in this Lagos with more knowledge in their head than any consultant charging ?500k a session and zero online presence to show for it. No content, no trail, no reason for a stranger to find them. Then there's someone else, half the experience, consistent posting schedule, and they' ...
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Shigohub Team -
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How to Build a Referral Engine Without Running Discounts
There's a version of referral marketing that works, and a version that slowly eats your business alive. Most SMEs in Lagos are doing the second one and calling it strategy.
The discount referral game is a trap. You bring someone in with 10% off, they buy once, and now their friend also expects 1 ...
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Shigohub Team -
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Delegation for Control Freak Founders
You hired people. Good ones. But you're still the last stop on every decision, every deliverable, every minor customer complaint three other people could have handled before it reached your desk.
And the worst part? You built this situation yourself, slowly, one 'let me just handle this' at a ti ...
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Shigohub Team -
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Why Most SMEs Shouldn't Be on Every Social Media Platform
Being Everywhere Is a Strategy. A Bad One.
Someone told you that your business needs to be on Instagram, TikTok, X, Facebook, LinkedIn, Threads, and YouTube. Simultaneously. Consistently. With quality content. While also running your actual business.
That person has never run an SME in Lagos ...
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Shigohub Team -
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