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How Your Pricing Structure Can Destroy Your Business
There is a version of humility in business that looks responsible but is actually self-destructive. It is the founder who keeps prices low because they do not want to seem greedy, or else because they are scared the customer will say no, or else because someone once told them the market cannot affor ...
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Shigohub Team -
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Building a Business When the Economy Is Actively Working Against You
Nobody hands you a manual for running a small business during inflation, currency devaluation, and power cuts that arrive on their own schedule. You figure it out in real time, usually at the worst possible moment, usually when there is money on the line.
The Nigerian business environm ...
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Shigohub Team -
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When Should a Small Business Build Its Own App?
At some point, almost every small business owner in Lagos gets the idea. You are watching your customers place orders on WhatsApp, you are manually updating a spreadsheet at midnight and someone says 'you should just build an app.' And it sounds right. It sounds like progress.
But building an ap ...
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Shigohub Team -
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The Emotional Cost of Entrepreneurship
There's a version of the entrepreneurship story that gets told over and over. The grind, the pivot, the breakthrough, the win. Everyone loves that arc. What doesn't make the highlight reel is the Wednesday afternoon when you're sitting in traffic on the island, your supplier just called to say the g ...
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Ogbonna Michael -
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Who Gave You Permission to wait?
There are founders in this Lagos with more knowledge in their head than any consultant charging ?500k a session and zero online presence to show for it. No content, no trail, no reason for a stranger to find them. Then there's someone else, half the experience, consistent posting schedule, and they' ...
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Shigohub Team -
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